The BYC is a Yogic Celebration open to people of all ages and backgrounds with or without previous experience in yoga.
An uplifting open-hearted gathering with world-leading Yoga teachers and musical artists, creating a platform for you to learn, experience, discover and transform.
Founded in 2011 by three local siblings—Mireia, Wari, and Pau—the BYC embodies their passion and dedication to yoga. The event exudes a genuine family atmosphere, with the involvement of their family and friends in its organization. Their global journey has built a worldwide community, fostering close connections with presenters, performers, participants, non-profit organizations, the local Barcelona community, and media outlets.
This strong sense of family and community makes BYC a unique and heartfelt experience for everyone involved.
Barcelona is a globally recognized brand synonymous with culture, innovation, and quality of life. Hosting the BYC in such a dynamic city amplifies the event’s appeal and reach. Participants benefit from the city’s rich history, stunning architecture, and renowned culinary scene, creating a holistic experience that goes beyond yoga.
The city’s excellent infrastructure, transport links, and world-class amenities
make it an ideal location for international events. For sponsors and partners,
associating with the BYC provides unparalleled marketability, leveraging the city’s
The BYC significantly contributes to the local economy and community by attracting global participants and promoting cultural exchange. This influx of visitors supports local businesses, from hotels and restaurants to artisans and vendors.
Additionally, the BYC fosters a sense of unity and well-being within the city,
encouraging healthy lifestyles and personal growth among residents and visitors alike. The event’s commitment to social responsibility and environmental sustainability further enhances Barcelona’s reputation as a vibrant, progressive, and inclusive city.
We offer flexible sponsorship options for small and large businesses. Engage with a highly targeted and global audience of motivated, educated, and health-conscious individuals.
Our partnership offers significant brand exposure both locally and
internationally, achieved through diverse marketing channels such as social media, online campaigns, print advertising, media coverage, and on-site presence during the event.
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